![]() ![]() However, with increasing food costs to restaurants and the poor economic conditions facing many of the world’s economies, the ability to increase promotional spends has been stressed. Such classics as McDonald’s two whole beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun to Wendy’s “where’s the beef? The large chains tend to have huge national marketing budgets and advertise heavily on television and through promotional tie-ins with movies and sports. Some of our most memerorable commericlas came from the fast food industry. Evaluate Industry Marketing Practices Being a global restaurant within the QSR segment requires a very high level of promotional spend to remain competitive. Looking at the number of locations and most recent sales growth we map the largest chain restaurants based on sales and look at the number of location and recent sales growth (2007 vs.Ģ006). ![]() Strategic Group Mapping One of the concerns within the QSR segment is market saturation. Spending on advertising – the QSR sector is dominated by large chains which posses huge national marketing budgets that advertise heavily on television and through promotional tie-ins with movies and sports. ![]() Role of government – is minimal other than the oversight of food safety. Within the industry, there are about 300 companies involved in chain restaurants. Rivalry – there are appoximately 8 million restaurants worldwide in an extremely competitive environment. We Will Write a Custom Case Study Specifically ![]()
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